Getting more views on YouTube is essential for businesses using the platform for
video marketing. It can be frustrating to spend time creating a video that only earns
a few views.
Luckily, there are some simple things you can do to improve your chances of
increasing your YouTube views. Here are a few tips to help you get started:
Keywords
Countless marketers, small business owners, and amateur vloggers are struggling to
get views on YouTube. Fortunately, there are several tactics that can help you
increase your views and grow your audience.
The first and most important strategy is to use keywords. Keywords are words or
phrases that accurately describe the content of your video. Search engines look for
keywords in titles, descriptions, and tags to determine how relevant your video is to
a user’s query.
It’s also important to target specific keywords with low competition. For example, if
your video is about camera gear, you should focus on the phrase “camera gear
reviews” with a high search volume and low competition. Google Trends is a great
tool to use for this, as it shows you the current popularity of your search term,
related searches, and other insights.
You can also use end screens and cards to encourage viewers to watch more videos
on your channel. This helps boost your view count because viewers tend to stay
longer on videos with more information or a call-to-action.
Custom Thumbnails
The thumbnail is your video’s “movie poster.” It will appear in search results, related
videos, and suggested videos. It is also the only visual representation of your
content that users see, so it must be enticing enough to get them to click and watch!
If a user doesn’t find your thumbnail appealing or relevant, they will likely click on
the next result and your video will get lost in the shuffle. This is why it is important
to customize your thumbnails and use attractive imagery that shares the benefits of
your video.
There are plenty of free tools online that allow you to create custom YouTube
thumbnails and other graphics. Fotor, for example, has a built-in video editor with a
wide range of templates and editing features to make your videos stand out.
Creating consistent and compelling thumbnails will help your viewers recognize your
style, build trust, and increase your click-through rate. Additionally, a great
thumbnail will help you establish brand identity and grow your audience on
YouTube!
Optimize for Google
When you optimize your videos for Google search, you’ll increase the likelihood that
they’ll show up as embedded video in SERPs. Video results are more likely for
certain queries, like “how-to” questions.
In addition to optimizing your titles and custom thumbnails, you can also leverage
tools to help you improve your YouTube SEO. For example, tools like TubeBuddy and
VidIq can help you analyze the tags used by competitors for a particular keyword.
They can also help you find keywords that are trending.
Unlike traditional SEO, which focuses on quality backlinks, YouTube ranks videos
based on a metric called Audience Retention. This metric measures how long people
watch your video. The longer they watch, the higher your video will rank. For this
reason, it’s important to create videos with value and encourage viewers to stay
tuned. You can do this by prompting them to share the video or offering a free
giveaway, like a contest.For more info, do visit this websitetopsmm.
Repurpose Your Content
YouTube is one of the most popular content platforms on the internet, but that
doesn’t mean your video should live and die there. In fact, it’s often a smart move to
take your videos beyond YouTube by repurposing them into other formats.
This gives you the chance to reach audiences that may not spend most of their time
on YouTube, and it also helps your videos stand out from the competition. For
example, you can turn your YouTube video into an audio podcast or even a
slideshow.
Another great way to repurpose your content is to add it to your email newsletter or
blog. This will help your audience connect with your brand in a new way, while also
driving engagement and helping you build trust and authority.